Digital Marketing QQI Level 5 (Blended)

Wed 6.30-8.30pm • Duration: 20 Weeks

Tuition Fee:          €260 (Examination Fee included
Start Date:           Wednesday 5th October 2022

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This module is designed to provide learners with the skills necessary to create, implement, manage and monitor successful digital marketing campaigns and help you to choose appropriate e-tools to implement a digital marketing strategy. It will be of interest to marketers, managers, sales professionals, business start-ups and individuals with a keen interest in new marketing techniques who need to gain a greater understanding of how to use digital marketing tools.

Course Content

  • Help your business grow through digital marketing Evaluate the effectiveness of campaigns using analytical e-tools – including web analytics
  • Learn how to use the web as a marketing medium Develop a customised digital marketing campaign to include the use of e-tools
  • Create your own twitter account and how to build your twitter following
  • Create your own Linkedin account and how to use it for Business accounts
  • Blogging on WordPress & Snapchat Managing Review sites

Students must have basic IT Skills.

Assessment

Project                   50%

Portfolio                50%

Tuition Fee:          €260 (Examination Fee included)

Accreditation:      QQI Level 5 Minor Award in Digital Marketing 5N1364 (5M1997)

Start Date:         Wednesday 5th October 2022